The Power Of Awareness Text

Kevin Clark, Advisor

Kevin Clark is an award-winning brand experience strategist, author, and transformational catalyst. He is the President and Founder of Content Evolution LLC, and CEO and Founding Partner of EduPresence. Kevin works with a diverse portfolio of business leaders, educators and professionals to discover the wants and needs of customers, and links to emerging social and technology trends. He is a sought-after strategic advisor about innovation and business models, managing and directing change, brand strategy, adult learning, customer and market segmentation, relationship management, and stakeholder experience design.

Kevin retired from IBM as Program Director emeritus, Brand and Values Experience, IBM Corporate Marketing and Communications in 2009 with 30 years of service. He was responsible for creating new ways for people to experience and interact with IBM, the most valuable business-to-business brand in the world valued in 2009 at $62 billion according to Interbrand and Business Week, and the #2 brand overall. Today IBM’s brand is valued at $70 billion. He was Brand Steward of the IBM Think family of personal computer offerings, including IBM ThinkPad notebook computers, and was Program Director, Market Intelligence and Business Strategy for IBM Personal Systems Group. He has served on the advisory board of the World Brand Congress and received the Brand Leadership Award from this organization in 2009. He received recognition from the NASA Astronaut’s office in 2005, and an award from IBM as an influential executive advocate for NASA and United Space Alliance in 2006.

Kevin is the author of Brandscendence: Three Essential Elements of Enduring Brands published by Kaplan/Dearborn (2004), and is a contributing author to several other books. He is the author of the chapter ‘Relationship Transformation: Shifting Media Boundaries’ in The Handbook of Strategic Public Relations and Integrated Marketing Communications (2012); and co-author of the chapter ‘Unleashing the Power of Design Thinking’ in the book Design Thinking published by Alworth Press (2010). He is co-author of ‘Experience Design that Drives Consideration’, written for Design Management Review (2006); and ‘How IBM Innovates’, a cover story for PDMA Visions, journal of the Product Development Management Association (2006).